Electric Peach is a daring agency and collective committed to amplifying voices, raising important issues, and supporting audacious businesses dedicated to making the world a better place. The challenge was to craft a brand identity that captured the essence of Electric Peach’s bold and rebellious spirit, reflecting their mission and values. This involved developing both the brand identity and the website, ensuring a cohesive and impactful presence.

Drawing Inspiration:

• We drew inspiration from vintage protest posters, the Dada movement, and the Punk Era. These influences helped us create a brand identity that was bold, vibrant, and unapologetically rebellious.

Collaborative Vision:

• Working closely with Sophie and her team, we infused their vision and passion into every touchpoint and detail of the brand. This collaboration ensured that the identity was not only reflective of their mission but also deeply personal and authentic.

Creating a Unique Identity:

• Our goal was to develop something truly unique that Electric Peach could grow and evolve using their own creativity. We digitised team doodles, created a collage library for future projects, and provided animated elements for dynamic overlays.

Vibrant Design Elements:

• We used clashing fonts, vibrant colours, and impactful statements to encapsulate the "tear up the rule book and write a new one" vibe that Electric Peach embodies. These elements combined to create a visually striking and cohesive brand identity.