CIRCA is a wellbeing and lifestyle brand dedicated to creating premium nootropic and functional mushroom supplements. Their mission is to foster a more conscious and connected world through the transformative power of mycology. The challenge was to create a cohesive brand identity, product and packaging design, and a website that embodied CIRCA's mission and values.

Collaborative Vision:

• We collaborated closely with founders Lui and Josh to bring their vision to life. By incorporating themes of symbolism, wellbeing, and spirituality, we combined these elements with a sleek, modern design aesthetic to create a distinctive brand identity.

Workshops and Discovery:

• The KICO Collective held workshops to deeply understand and distill the mission and creative vision for CIRCA. These workshops were instrumental in developing the visual identity, social and marketing pillars, and key messaging for the brand.

Design and Symbolism:

• We focused on creating a brand identity that incorporates flowing patterns inspired by mycology and the dynamic nature of our emotions, energy, and environments. This design approach ensured that the brand felt both grounded in its mission and visually appealing.

Product and Packaging:

• The product and packaging design reflected the brand's premium nature and commitment to quality. We integrated modern design elements with symbolic references to mycology, ensuring that the packaging was both functional and visually striking.

Website Development:

• The website was designed to be a seamless extension of the brand identity, offering an engaging and intuitive user experience. It highlighted the brand's mission, product offerings, and the benefits of nootropic and functional mushroom supplements.